George Ivanoff did a post about book trailers for ROR recently. Nigel commented that his reading forum were discussing this and:
1) Most people didn’t even know book trailers existed
2) Those that did know they existed did not seek them out
3) Some book trailers were obviously more interesting to watch than others, but no one believed that this was likely to influence what books they ended up purchasing
I chimed in with the point that people under 20 reacted well to book trailers. Nigel agreed, but argued this didn’t mean that they went out and bought the book, as they were looking on the trailer more as a short movie.
So how do readers connect with a book (by a new author) before they make the decision to buy it?
The following is in no way scientific, but a guess:
- 75% recommendations from friends (In this I include blog sites where readers follow a certain reviewer as that reviewer becomes the equivalent of a trusted friend – at least where books are concerned).
- 10% from book staff. (Those little tags on shelves and Indy stores where they know the staff)
- 5% from reading a blog post when the author does a guest post somewhere that arouses their interest, or reading their tweets and thinking they sound intriguing.
- 5% from reviews (the old fashioned kind in newspapers)
- 5% from picking up the book because the cover is interesting, reading the blub/front page and taking a chance on a new author
(It does add up to 100%, I checked. Some years ago I embarassed myself on a panel doing a quick breakdown of my reading genre habits but the total didn’t reach 100% and of course, someone in the audience pointed this out).
You’ll notice I haven’t included book trailers in this. That’s because the reader would have to seek them out on You Tube, which means they have to know about the book to find the trailer. The other way they would come across the book trailer is on a blog review site, or the writer’s own web site. So the reader is already engaging with the book/author at this point.
If a reader comes across the book trailer at this stage and, like the review or the author’s tweets, it appears in intriguing then the trailer would contribute towards the reader’s decision to buy that book.
As I said, this is all guesswork. What I’d like from you ‘gentle reader’ is your input on what influences you to take a punt on a new author’s book. Have I given too much credence to traditional reviews in newspapers? I must admit, I’ve bought only two books in my life, based on newspaper reviews and both were nonfiction.
Over to you…